Marketing ZFP
Abstract
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.
Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.
The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.
For more information for authors and subscribers, see www.marketing-zfp.de.
Zusammenfassung
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.
Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.
The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.
For more information for authors and subscribers, see www.marketing-zfp.de.
- Kapitel Ausklappen | EinklappenSeiten
- 1–2 Titelei/Inhaltsverzeichnis 1–2
- 3–4 Editorial 3–4
- 5–30 Abhandlungen 5–30
- 5–11 Ist die klassische Diffusionsmodeliierung wirklich am Ende? 5–11
- 12–20 Der Einsatz der Conjoint-Analyse zur empirischen Bestimmung von Preisresponsefunktionen 12–20
- 21–30 Zum Marketing von Innovationen 21–30
- 31–54 Kontaktstudium 31–54
- 31–41 Die Validität von Produkttests. Ein empirischer Vergleich zwischen hypothetischerund realer Produktpräsentation 31–41
- 42–54 Anwendung der Korrespondenzanalyse in der Imageforschung. Dargestellt am Beispiel eines Segmentes des Automobilmarktes 42–54
- 55–59 Forum 55–59
- Der Ingenieur im Vertrieb: Marketing-Orientierung auf der Schnittstelle zur Technik. Bericht über eine VDI-/VDMA-Um frage
- 60–70 Literatur 60–70
- 60–63 Zeitschriftenauswertung 60–63
- 64–70 Arbeitspapier- und Dissertations-Report 64–70
- 71–72 Marketing-Notizen 71–72
- Tagungsberichte
