Marketing ZFP
Zusammenfassung
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.
Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.
The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.
For more information for authors and subscribers, see www.marketing-zfp.de.
Abstract
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.
Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.
The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.
For more information for authors and subscribers, see www.marketing-zfp.de.
- 145–146 Titelei/Inhaltsverzeichnis 145–146
- 147–148 Editorial 147–148
- 149–180 Abhandlungen 149–180
- 149–163 Die bisherige und künftige Paradigmatik des Marketing in Theorie und Praxis. Erster Teil: Zur bisherigen Entwicklung und derzeitigen Situation des Marketing 149–163
- 164–180 Mikrogeographische Marktsegmentierung. Ein Ansatz zur Segmentidentifikation und zur integrierten Zielgruppenbearbeitung 164–180
- 181–196 Neues aus Nachbargebieten 181–196
- Möglichkeiten der Anwendung semiotischer Erkenntnisse im multikulturellen Marketing
- 197–200 Forum 197–200
- Marketing an britischen Universitäten. Profile und Tätigkeitsfelder britischer Hochschullehrer
- 201–212 Literatur 201–212
- 201–202 Buchbesprechung 201–202
- 203–206 Zeitschriftenauswertung 203–206
- 207–212 Arbeitspapier- und Dissertations-Report 207–212
- 213–216 Marketing-Notizen 213–216
- Tagungsberichte
