TY - JFULL AU - Daniel Baier, University of Bayreuth, Germany AU - Yasemin Boztug, University of Goettingen, Germany AU - Heribert Gierl, University of Augsburg, Germany AU - Andrea Gröppel-Klein, Saarland University, Germany AU - Lutz Hildebrand, Humboldt-University of Berlin, Germany AU - Joerg Koenigstorfer, Technical University of Munich, Germany AU - Hans Mühlbacher, University of Monaco, Principality of Monaco AU - Henrik Sattler, University of Hamburg, Germany AU - Bernhard Swoboda, University of Trier, Germany AU - Dirk Temme, University of Wuppertal, Germany AU - Udo Wagner, Modul University Vienna, Austria JF - Marketing ZFP DO - 10.15358/0344-1369-1993-3 IS - 3 LA - de PY - 1993 UR - https://doi.org/10.15358/0344-1369-1993-3 VL - 15 Y2 - 28.03.2024 ER -