Marketing ZFP
Zusammenfassung
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.
Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.
The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.
For more information for authors and subscribers, see www.marketing-zfp.de.
Abstract
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.
Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.
The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.
For more information for authors and subscribers, see www.marketing-zfp.de.
- Kapitel Ausklappen | EinklappenSeiten
- 217–218 Titelei/Inhaltsverzeichnis 217–218
- 219–220 Editorial 219–220
- 221–276 Abhandlungen 221–276
- 221–226 Der europäische Binnenmarkt. Status quo und Perspektiven 221–226
- 227–232 Freier Warenverkehr im EG-Binnenmarkt vor dem Hintergrund der Maastrichter Beschlüsse 227–232
- 233–238 Eurostrategien im Einzelhandel. Konzepte und empirische Befunde 233–238
- 239–245 Euro-Key-Account-Management 239–245
- 246–256 Europäisches Preismanagement 246–256
- 257–260 Euro-Brands. Erlebnisstrategien auf europäischen Konsumgütermärkten 257–260
- 261–267 Globalisierung der Euro-Werbung. Ein konzeptioneller Ansatz der Konsumentenforschung 261–267
- 268–276 Europäisch orientierte Studiengänge in der Betriebswirtschaftslehre 268–276
- 277–282 Literatur 277–282
- Zeitschriftenauswertung
- 283–288 Marketing-Notizen 283–288
- Tagungsberichte
