Marketing ZFP
Zusammenfassung
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.
Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.
The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.
For more information for authors and subscribers, see www.marketing-zfp.de.
Abstract
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.
Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.
The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.
For more information for authors and subscribers, see www.marketing-zfp.de.
- Kapitel Ausklappen | EinklappenSeiten
- 145–146 Titelei/Inhaltsverzeichnis 145–146
- 147–148 Editorial 147–148
- 149–182 Abhandlungen 149–182
- 149–156 Werbung für ökologische Güter: Gestaltungsaspekte aus informationsökonomischer Sicht 149–156
- 157–166 Wissensbasierte Analyse von Handelspaneldaten 157–166
- 167–182 Das CAAS-Diagnosesystem. Ein wissensbasiertes System zur Werbebeurteilung 167–182
- 183–187 Kontaktstudium 183–187
- Relaunch des strategischen Instruments Portfolioanalyse: Computergestützte Unschärfenpositionierung
- 188–207 Literatur 188–207
- 188–191 Buchbesprechung 188–191
- 192–195 Zeitschriftenauswertung 192–195
- 196–207 Arbeitspapier- und Dissertations-Report 196–207
- 208–215 Forum 208–215
- Die Bedeutung der Verpackungsverordnung für eine ökologieorientierte Sortimentspolitik im Einzelhandel
- 216–216 Marketing-Notizen 216–216
- Tagungsbericht
