Marketing ZFP
Zusammenfassung
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.
Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.
The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.
For more information for authors and subscribers, see www.marketing-zfp.de.
Abstract
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.
Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.
The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.
For more information for authors and subscribers, see www.marketing-zfp.de.
- Kapitel Ausklappen | EinklappenSeiten
- 73–74 Titelei/Inhaltsverzeichnis 73–74
- 75–76 Editorial 75–76
- 77–110 Abhandlungen 77–110
- 77–87 Forschungsmethoden in der Marketingwissenschaft. Ein Plädoyer für den qualitativen Forschungsansatz 77–87
- 88–98 Nachkaufmarketing. Ein neuer Trend im Konsumgütermarketing? 88–98
- 99–110 Die Konstruktion von Schätzdesigns für Conjoint-Analysen auf der Basis von Paarvergleichen 99–110
- 111–124 Kontaktstudium 111–124
- Marketing-Rechts-Management im Handel. Formale und materielle Aspekte der Bewältigung von Rechtsproblemen des Handelsmarketing als Gegenstand von Forschung und Lehre
- 125–138 Literatur 125–138
- 125–126 Buchbesprechung 125–126
- 127–130 Zeitschriftenauswertung 127–130
- 131–138 Arbeitspapier- und Dissertations-Report 131–138
- 139–144 Forum 139–144
- Personalmarketing. Ansatzpunkte zur kritischen Diskussion
