Marketing ZFP
Zusammenfassung
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.
Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.
The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.
For more information for authors and subscribers, see www.marketing-zfp.de.
Abstract
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.
Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.
The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.
For more information for authors and subscribers, see www.marketing-zfp.de.
- Kapitel Ausklappen | EinklappenSeiten
- 145–146 Titelei/Inhaltsverzeichnis 145–146
- 147–148 Editorial 147–148
- 149–195 Abhandlungen 149–195
- 149–155 Dimensionen der Produktqualität 149–155
- 156–163 Entwicklungstrends und Forschungsfelder der Marketingorganisation 156–163
- 164–171 Kommunikationspolitik. Forschungsgegenstand und Forschungsperspektive 164–171
- 172–177 Investitionsgütermarketing 172–177
- 178–185 Innovationsmarketing. Querfunktion der Untemehmensführung 178–185
- 186–190 Konsumentenforschung. Erklärungsansätze und aktuelle Trends 186–190
- 191–195 Informationssysteme im Marketing 191–195
- 196–205 Kontaktstudium 196–205
- Leserstruktur- und Imageanalyse der MARKETI NG · ZFP. Ergebnisse einer empirischen Diplomarbeit
- 206–211 Literatur 206–211
- 206–207 Buchbesprechung 206–207
- 208–211 Zeitschriftenauswertung 208–211
- 212–212 Marketing-Notizen 212–212
- Tagungsbericht
